![]() Thus it helps to experiment with building design and its visual aspects. ![]() It also makes it possible to make design-related decisions well before the building is actually built. Light and Shadow ( sciography) study renderingsģD renderings play a major role in real estate marketing and sales.3D Walkthrough and Flythrough animations (movie).Renderings are usually created for presentation, marketing and design analysis purposes. This technique is often referred to as a "Photo Real" rendering. A popular technique uses sophisticated software to approximate accurate lighting and materials. Some methods create simple flat images or images with basic shadows. ![]() Images that are generated by a computer using three-dimensional modeling software or other computer software for presentation purposes are commonly termed "Computer Generated Renderings". Same architectural render showing different rendering styles ![]()
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